The marketing behind 'Yeezy' by Adidas and Kanye West

The marketing behind 'Yeezy' by Adidas and Kanye West    The brand ‘ Yeezy ’ was created by Adidas and designed by American rapper Kanye West. It is a collaboration between the sportswear company Adidas and Kanye West's designs. Adidas as a whole uses many differe nt ways of marketing to advertise their products to their loyal customers and potential new customers around the world. In this blog post I will be specifically talking about the Yeezy collections and how the strand of digital marketing has helped Y eezy become known all around the world along with being desired and sought after by many.   A very strong part of digital marketing behind Y eezy is social media. This is the main factor that made the brand grow globally. Digital marketing is the part of marketing that uses online, and internet surrounded. An example of this is social media, mobile phones, computers and so forth. Kanye west originally created the social media buzz around Y eezy as a brand by