All about BMW
All about BMW: Welcome back to my second blog. If you have come from my previous blog post, you would know that it was about Adidas’ collaboration with Kanye West who created Yeezy. In this blog I want to talk about a company that I am also interested in, which is BMW. Bayerische Motoren Werke AG, also known and shortened to BMW, is a German multinational manufacturer of performance luxury vehicles. Their head offices are based in Munich in Germany . It was founded in March of 1916 by Karl Rapp, Gustav Otto, Camillo Castiglioni, and Franz Josef Popp. As many people do not know BMW originally started as a company who made aircraft engines. They then ventured into creating motorcycles and cars shortly after . This is what they are most globally known for. T o speak more about their marketing techniques, it is obvious that BMW’s marketing strategy is to focus on the market's segmentation, which is eviden t when they particularly view the high-end segments