The marketing behind 'Yeezy' by Adidas and Kanye West

Why does apple remain so popular? Welcome back to my next b log post , I hope you enjoyed the last one in t his blog post I will be talking about Apple, how they market their products and continue to be a popular choice for consumers continuously. I am an avid A pple product user from mobile phone to laptop and headphones, and have been for many years, I also do not think I will change over to another brand however nobody can predict the future of technology so we will have to see. Apple has a strong customer loyalty in the sense that once someone buys an iPhone it is more than likely that they will continue to buy iPhones as A pple updates them every year. This is evident when each year the new iPhone sales soar tremendously and are all in high demand. This is because everyone always w an ts the latest version of what they have so they will continue to buy their products yearly or when they break. This is also seen when people buy the phones on contract so when a new phone

When did Christmas become about money ?  🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄🎄 Welcome back to my third blog on blogger. I am excited to switch up the topic, as instead of talking about a brand I will be talking about Christmas . The question I ask myself is when did Christmas become al l about money? Most people w hen they think about Christmas, they think about the festive season where everyone gets together with family, and it is a wholesome time of the year. However, for the marketing side of things Christmas has been made to be all ab out money. Brands and shops cannot wait for the Christmas period because yes, it is chaotic, but it is also when they get the most amount of money. This is when companies use the marketing technique of creating Christmas advertisements. These range from adverts about sales, gift giving, and discounts all made to entice the people watching to spend money for Christmas .   Oxford street on Christmas In the lead up to Christmas

All about BMW: Welcome back to my second blog. If you have come from my previous blog post, you would know that it was about Adidas’ collaboration with Kanye West who created Yeezy. In this blog I want to talk about a company that I am also interested in, which is BMW. Bayerische Motoren Werke AG, also known and shortened to BMW, is a German multinational manufacturer of performance luxury vehicles. Their head offices are based in Munich in Germany . It was founded in March of 1916 by Karl Rapp, Gustav Otto, Camillo Castiglioni, and Franz Josef Popp. As many people do not know BMW originally started as a company who made aircraft engines. They then ventured into creating motorcycles and cars shortly after . This is what they are most globally known for. T o speak more about their  marketing techniques, it is obvious that BMW’s marketing strategy is to  focus on the market's segmentation, which is eviden t when they particularly view the high-end segments